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Marketing management 120


 
Module code BEM 120
Qualification Undergraduate
Faculty Faculty of Economic and Management Sciences
Module content

This module provides an overview of the fundamentals of marketing by considering the exchange process, customer value, marketing research and the development of a marketing plan. It also addresses the marketing mix elements with specific focus on the seven service marketing elements namely the service product, physical evidence, people, process, distribution, pricing and integrated marketing communication.
Module credits 10.00
NQF Level 05
Service modules Faculty of Engineering, Built Environment and Information Technology
Faculty of Humanities
Faculty of Natural and Agricultural Sciences
Contact time 3 lectures per week
Language of tuition Module is presented in English
Department Marketing Management
Period of presentation Semester 2
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